The Tec’N’Cool project was born from the conviction that academic knowledge and contemporary culture should engage in a more open, accessible, and inspiring dialogue. Established in a business school, the project already brings together more than 250 films, series, and books in a freely accessible database, focused on essential topics such as economics, environmental sustainability, and law. In a constantly changing world, understanding these subjects from multiple perspectives— theoretical, practical, and cultural— is crucial for developing critical and innovative thinkers.
The racionale behind Tec’N’Cool is based on the idea that cultural narratives uniquely capture social and economic complexities, offering insights that complement traditional academic approaches. By providing a qualified and continuously updated curation of content, the project aims to enrich students’ education, support pedagogical innovation among teachers, and stimulate new lines of academic research.
Among the main objectives are:
- Encouraging autonomous discovery and critical reflection on the central issues of our time;
- Creating a bridge between theory and practice by linking academic concepts to contemporary cultural representations;
- Stimulating interdisciplinarity, showing how law, economics, and sustainability interact with other areas such as ethics, politics, and technology;
- Fostering active learning through debate clubs, workshops, and analysis projects based on the database’s content;
- Serving as a didactic support tool for classes, enabling more dynamic and engaging teaching methods;
- Inspiring innovative research projects that combine cultural and scientific analysis.
The advantages for the academic community are numerous:
For students
Tec’N’Cool offers students a unique opportunity to broaden their academic education in a more dynamic and creative way. By exploring selected films, series, and books, students can develop essential critical skills such as interdisciplinary analysis, interpretation of complex realities, and strategic thinking. Free access to the database encourages autonomous discovery, critical reflection, and the connection between theory and practice. Furthermore, the project helps enrich academic work, group projects, and presentations, making learning more relevant and motivating.
For teachers
For teachers, Tec’N’Cool is an innovative didactic tool that enables them to diversify teaching methodologies and make classes more interactive and appealing. The database allows the integration of contemporary cultural resources into curricular programs, fostering the connection between theoretical concepts and practical examples drawn from cinematic and literary works. The project also supports the development of activities such as debates, case studies, and critical analyses, promoting active student participation and interdisciplinarity.
For researchers
The platform offers researchers a valuable collection for analyzing how topics such as economics, sustainability, and law are represented in popular culture. Tec’N’Cool paves the way for new lines of research on the influence of cultural narratives on public perception of major global challenges. Moreover, it allows for the exploration of innovative research methodologies, combining content analysis, social impact studies, and theoretical reflection, which can result in articles, conferences, or highly relevant interdisciplinary projects.
For companies and organizations
Companies and other entities can benefit from Tec’N’Cool as a source of inspiration for staff training, social responsibility programs, or awareness initiatives. Through access to a curated selection of content that addresses crucial topics for contemporary management, organizations can stimulate critical thinking, innovation, and social awareness within their teams. The project can also be a partner in organizing cultural events, training programs, or strategic communication initiatives related to values such as sustainability, business ethics, and social innovation.
In summary, Tec’N’Cool aims to be a living space for the intersection of knowledge and culture, stimulating creativity, critical thinking, and the development of more conscious leaders prepared to face the challenges of a changing world.
