Retail of the future: digital transformation in retail
Keywords:
retail technologies, retail, digital transformation, digital transformation in retailAbstract
We currently live in a digital age of rapid technological evolution, with increasing digitalization of all aspects of society, requiring organizations to adapt in order to remain relevant and competitive in the marketplace. The purpose of this paper is to survey the concept of digital transformation, digital transformation strategies, what technologies are used, and the impacts that implementing these strategies may have on operations in the retail sector.
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Copyright (c) 2023 Research Bulletin (Cadernos de Investigação) of the Master in E-Business

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