Archives

  • Articles from the 2023 Master in E-Business and Erasmus students
    Vol. 3 (2023)

    Editorial

    The third edition of the Research Notebooks of the Master's in Electronic Business (MNE) reflects the ongoing maturation of this study cycle as a hub for academic and scientific reflection. This volume comprises 21 articles by young researchers who, under the guidance of academic mentors, delve into the most pertinent phenomena shaping the current landscape of electronic business.

    Following editions marked by the pandemic's impact and the emergence of topics such as artificial intelligence and social media e-commerce, this new volume broadens its perspective on the digital realm, focusing on consumer behaviours, user experience, and the values guiding commercial practices.

    Noteworthy are studies on Generation Z, examining their trust patterns, preferences, and online shopping habits. Analyses of UX, personalised shopping experiences, and the influence of online reviews underscore a clear concern with optimising the consumer journey.Linguee

    The technological component is represented through works on generative artificial intelligence, blockchain, augmented reality, and robotics in logistics, highlighting the growing integration of these tools into digital operations. Simultaneously, the research addresses the role of social media and digital marketing, including advertising on social platforms, the phenomenon of impulse buying, and the impact of social commerce.

    Themes such as sustainability communication, ethics in digital commerce, and the challenges of digital transformation within organisations bring concerns about responsibility, transparency, and adaptability in the context of electronic business.

    This volume thus mirrors current, diversified research deeply rooted in the sector's reality, reflecting the mission of the MNE and CEOS.PP to foster useful, critical, and innovative knowledge.

    We aspire to continue serving as a platform for sharing and scientific growth, inspiring future research and best practices.

    We wish you good reading!

  • Articles from the 2022 Master in E-Business and Erasmus students
    Vol. 2 (2022)

    Editorial

    The post-COVID-19 world is clearly more digital than in the past and courses like the Master in e-Business (MNE) are relevant to train our country's professionals to think about activities carried out online or supported at some point by the digital. This journal presents the work of junior researchers carried out in the context of the course unit "Research methodologies and Scientific Communication", which has the guidance of teachers/senior-researchers of the School of Business Sciences (ISCAP) of the Polytechnic of Porto and other schools/faculties of higher education in Portugal.

    Digital was undoubtedly one of the lifeline for organisations during the total blackout of the world caused by the COVID-19 pandemic. A large part of the organisations were forced into a digital transformation in order to be able to continue with their activities. Those that had already set out on the path were able to respond more effectively. This is undoubtedly an important theme in the global context and, therefore, at the MNE we have been studying it, which is reflected in the works presented in this edition of our magazine.

    In addition to this theme, artificial intelligence (AI) is a topic that interests students, since most of the papers focus on the implications at many levels of the use of AI techniques or practices in electronic business. It is also undoubtedly a topic on the agenda and very appealing to young people.

    In addition to these two major thematic groups, there are also other papers/studies on sales practices using the social network space. The students focus on the theme of advertising on social networks as an influencer of impulse buying or even on the role of social shopping as an e-commerce strategy.

    This second edition of the magazine reveals a great dynamic of work at the MNE and, even more importantly, a very strong relationship of this working group of the Academy with the world we live in, working on current and relevant issues that we hope will help organisations to be better positioned in their context, responding more effectively to the challenges of the world. We hope that this edition will be a space for sharing knowledge, and a window into the world of the work carried out in MNE.

    We wish you enjoyable reading!

  • Students' articles from the 2021 edition of the Master on E-Business
    Vol. 1 (2021)

    Editorial

    (Only Portuguese version available)