Masterclass of the MA in Intercultural Studies for Business | 10|05|2021, 19:00-22:00, Zoom – “Intercultural communication and global business: Theory and practice”

Free access.

Monday, 10 May 2021, 19:00-22:00

Zoom meeting:
Meeting ID: 816 8331 6885
Password: 638653

Title: Intercultural communication and global business: Theory and practice

In this session we will approach the field of intercultural communication from the lens of key authors from Spanish and Hispanic cultures. The class will be given a brief introduction to some relevant findings by scholars from Spanish-speaking backgrounds, e.g. Rodrigo Alsina 1999; Ivorra Pérez 2014. Why do we need an intercultural lens to conduct business? How does language proficiency differ (or not) from cultural competencies? What are some usual barriers to intercultural communication for business professionals? Examples from Spanish-speaking countries will be discussed. A brief theoretical introduction will be followed by an open discussion.
In the second part of the session, we will explore the nuanced differences between Spanish culture and Hispanic culture for business, looking at some textual examples. Students will work in groups (assigned random Zoom rooms) where they will discuss the assigned text/s and have the time to pose questions to each other before reconvening at the joint room where results will be shared with the class.
A final part will deal with the impact of the COVID-19 pandemic on business worldwide, with a particular focus on Spanish-speaking countries: In order to foster teamwork, the session will take the form of a seminar on Spain & Hispano-America’s business-related news (press clippings and/or short videos to be circulated). Ability to reach common-ground solutions will be positively evaluated.

The Speaker:
Ana Belén Martínez García, PhD, is Associate Professor of English at ISSA – Applied Management, at the University of Navarra, Spain. Her research focuses on life writing and emotions, with special interest in young women activists for human rights. Her interest in migration and digital media has led her to join organizations such as IABA (International Auto/Biography Association), ISSN (International Society for the Study of Narrative), SELMA – Centre for the Study of Storytelling, Experientiality and Memory, and Culture and Its Uses as Testimony, writing related conference papers and publications. In her book, New Forms of Self-Narration: Young Women, Life Writing and Human Rights, she insists on the need to read life-writing texts across a multiplicity of media, online and offline, looking at them as a single, though multifaceted, life-writing project. In the case of migrants and refugees, said project has as its aim generating awareness and potentially effecting social change.
Twitter: @AnaBMartinezG

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