New article written by CEI researcher

“MODELOS DE NEGÓCIO E INTERNACIONALIZAÇÃO: O CASO DA JUMP WILLY” [BUSINESS MODELS AND INTERNATIONALIZATION: THE CASE OF JUMP WILLY] is the name of the article written by Marco Lamas, CEI researcher and professor in the MA in Intercultural Studies for Business, and Rita Bourbon, Master’s degree in Entrepreneurship and Internationalization from ISCAP.

It’s already available in Vol 7, No 13 (2021) of PJFMA (Portuguese Journal of Finance, Management and Accounting).

Modelos de Negócio e Internacionalização: O caso da Jump Willy | Bourbon | Portuguese Journal of Finance, Management and Accounting (

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